01
Strategy & execution
Product
Turn a fuzzy idea into a scoped MVP with one clear metric, then build and ship it. Discovery, roadmap and product engineering.
- Discovery
- MVP
- Roadmap
- Metrics
Product · Marketing · Sales · AI · Content
I build and grow products people actually use.
Entrepreneur and engineer. I've built products at several startups, my own included, and learned product, marketing, sales, AI and content from the inside. Now I work directly with you.
Franco Benítez
@francosbenitez
01 · Services
Five areas, one goal.
Products people understand, want, and use. Pick where you need help.
02
Positioning & growth
Marketing
Say clearly what you do and who it's for, then build the landing pages, messaging and experiments that turn attention into customers.
- Positioning
- Landing pages
- Copy
- Experiments
03
Pipeline & closing
Sales
Build a sales process that doesn't depend on luck: who to talk to, what to say, and the pipeline, CRM and follow-ups that turn conversations into deals.
- Pipeline
- CRM
- Outreach
- Demos
04
Automation & agents
AI
Find where AI genuinely saves time in your product or operations, then ship it: agents, workflows and internal tools. No demos that die in a slide deck.
- Agents
- Workflows
- Integrations
05
Mental health, tech & startups
Content
I create content about mental health and technology on YouTube, Instagram and TikTok, and about technology and startups on X. Let's collaborate: sponsorships, co-created pieces or content for your brand.
- YouTube
- TikTok
- X
02 · How I work
From first call to real results.
Direct work, a clear scope, and progress you can see.
- 01
Diagnosis
A call to understand your product, your users and the real problem. No sales pitch.
- 02
Plan & build
A proposal with a clear scope. Then we get to work: strategy, build, campaigns, sales, automations or content, depending on what you need.
- 03
Follow-through
We measure what changed and adjust. I stay close until it works without me.
03 · A point of view
Code is the easy part.
“At its core, all business is about making bets on human behavior.”
I studied psychology before I ever wrote code for a living. It taught me something most technical teams learn too late: products rarely fail because the code was bad. They fail because nobody needed them.
Most early products don't have a technology problem. They have a clarity problem: too many features, a message nobody understands, and no way to tell what's working.
So I work on the whole picture: what you build, how you tell people about it, and how you know it's working. These are the principles I keep coming back to.
- I.Product
Every product is a bet on human behavior. Test the bet before you build it.
- II.Marketing
If you can't say what it does in one sentence, nobody will buy it.
- III.Sales
Selling is listening, then proposing a clear next step.
- IV.AI
Use AI where it removes real work, not where it makes a good demo.
- V.Content
Explain it like you would to a friend. Clarity beats cleverness.
04 · About
São PauloFranco Benítez
An entrepreneur who writes code.
- Entrepreneur and software engineer. 5+ years building products at several startups, including my own. Each one taught me a different side of the business.
- Product engineer: I move between strategy, design, code and go-to-market to ship things people actually use.
- Psychology degree from the University of Buenos Aires. I learned to test ideas before trusting them, and I build products the same way.
- Today I focus on product, marketing, sales and AI for founders and tech teams, and I create content about the news where mental health and technology meet.
05 · Get in touch
Let's make your next product clearer.
You don't need a spec. Just tell me what you're building and where it's stuck.